Terms of Service

Last updated: 4 August 2026

This is an English translation provided for convenience. The Hebrew version at scayla.co.il/terms is the legally binding text under Israeli law.

Welcome to Scayla. These terms of service form a binding legal agreement between you, the store owner using the service, and the service operator. Installing and using the service confirms that you have read, understood and accepted these terms, and the separate privacy policy. If you do not agree with any term, do not use the service.

1. Definitions

1.1. “The Service” or “Scayla”: the SEO/GEO system for online stores, including all of its screens and features, and the accompanying marketing site. The service supports two platforms: Shopify and WordPress / WooCommerce.

1.2. “The App”: the software component at app.scayla.co.il, embedded in Shopify Admin. Applies to Shopify stores.

1.3. “The Plugin” or “Scayla Connect”: the free WordPress plugin that connects a WordPress / WooCommerce site to the service, distributed through the wordpress.org plugin directory under the GPL licence. Applies to WordPress sites.

1.4. “The Site”: the marketing site at scayla.co.il.

1.5. “The Operator” or “we”: Lior Zabari Ltd., company number 516967395. Full contact details in section 21.

1.6. “The Merchant”, “you” or “the User”: the store owner, a business entity with legal capacity, authorised to manage the store (on Shopify or on WordPress) and the connected Google accounts.

2. Nature of the service

2.1. An SEO/GEO tool. Scayla measures store visibility in Google and in AI answer engines, and generates, and with your explicit approval applies, SEO/GEO improvements (articles, metadata for products and categories, FAQs, 301 redirects, structured data). This applies on both supported platforms, Shopify and WordPress / WooCommerce, with the adaptations each platform requires.

2.2. Approval and control. Any change directed at the store is made only after your explicit per-action approval, and every change is reversible. AI-generated content is provided as a suggestion; it is your responsibility to review it before it goes live.

2.3. No guaranteed results. SEO/GEO outcomes depend on many factors outside our control. We do not guarantee any rankings, traffic, AI mentions or revenue.

2.4. Not professional advice. The service is not a substitute for professional advice and is not a commitment to a business outcome.

3. Capacity and responsibility

3.1. This agreement is entered into by a business entity with legal capacity to do so.

3.2. By installing and connecting, you declare that you own or are authorised to manage the store you connect (a Shopify store or a WordPress / WooCommerce site) and the Google accounts (Search Console, Analytics, Business Profile) you connect, and that you may accept these terms on behalf of the business.

3.3. You are responsible for safeguarding your access credentials and reporting any unauthorised use.

4. Account, installation and connections

4.1. Installation on Shopify. Installation is performed through the Shopify App Store and is also subject to Shopify’s terms.

4.2. Installation and pairing on WordPress / WooCommerce. Installation does not go through Shopify. You install the Scayla Connect plugin from the wordpress.org plugin directory (or by uploading the zip), and then connect the site to the service: you create an Application Password in WordPress, provide it to Scayla once, and the service immediately exchanges it for its own narrow, revocable token. From that point the Application Password can be revoked. The service operates through a dedicated user with a narrow, fixed capability list, which cannot install plugins, manage users, change site settings, or log in to the site.

4.3. The plugin is free and nothing in it is locked. The plugin is distributed under the GPL licence, and every capability present in its code works without payment. Plan limits apply to how much work the cloud service performs, not to what the plugin is permitted to do. Removing or disconnecting the plugin does not depend on us and does not require our approval.

4.4. Connecting Google sources is done through Google OAuth; you choose the account and approve read-only scopes. Any connection can be disconnected at any time.

4.5. You must provide accurate and current details and keep them updated.

5. Privacy and data protection

5.1. Use of the service is also subject to the separate privacy policy, which forms an integral part of this agreement and details the types of data collected, its use, storage and sharing, and your rights.

5.2. You have the rights afforded by law (access, correction, deletion, withdrawal of consent), as detailed in the privacy policy.

6. Licence and intellectual property

6.1. All intellectual property rights in the service — the code, design, interface, the “Scayla” brand, marks, texts and graphics — belong to the operator or its licensors and are protected by law. This does not derogate from the GPL licence under which the WordPress plugin itself is distributed.

6.2. We grant you a limited, personal, non-exclusive, non-transferable and revocable licence to use the service for your store, subject to these terms and to payment where applicable.

6.3. You may not copy, duplicate, reverse-engineer, decompile, create derivative works, resell, lease or remove proprietary notices, except as expressly permitted by non-waivable law or by the GPL licence as it applies to the plugin.

6.4. Your content remains yours. Your store content, including content generated and approved for application, remains yours; you grant us a limited licence to use it solely to operate and maintain the service, in accordance with the privacy policy.

7. Permitted and prohibited use

7.1. Use is permitted for lawful business purposes only.

7.2. You undertake not to: harm the service or its security or disrupt its operation; obtain unauthorised access; use the service to publish unlawful, infringing, misleading or offensive content; breach the terms of Google, Shopify, WordPress.org or WooCommerce; or exploit a bug or defect for improper advantage.

8. Payment, subscription and cancellation

8.1. Billing for Shopify stores. On the Shopify platform, Scayla is billed exclusively through Shopify’s Managed Pricing mechanism (the charge appears on your Shopify invoice). Plans, prices and quotas are shown on the Shopify pricing page and may change on notice.

8.2. Billing for WordPress / WooCommerce sites. Billing does not go through Shopify. The plugin itself is free; payment, should you choose a paid plan, is for the cloud service only. Billing is handled by an external payment provider acting as Merchant of Record, meaning it is the party that issues the invoice and collects payment, including handling applicable taxes. Plan details, price, billing currency and billing cycle will be shown to you in full before you confirm an order, and no charge will occur without your explicit approval. We do not store your payment instrument details.

8.3. Free trial. A free trial is offered; diagnostic features are available at no charge. At the end of the trial without an active subscription, generation features are paused until a plan is selected. On both platforms, suspending a paid plan does not disable the plugin or the app, and does not delete content already applied to the store.

8.4. Cancellation. On Shopify: cancel at any time through Shopify. On WordPress: cancel at any time from your account area or by contacting us, and in addition you can disconnect the site immediately and unilaterally from the site itself (deleting the service user or deactivating the plugin revokes the service’s access). In both cases cancellation applies going forward, and billing stops at the end of the current billing period.

9. Service delivery and availability

9.1. The service is provided AS-IS and AS-AVAILABLE.

9.2. To the maximum extent permitted by law, we do not warrant continuous or error-free operation, or the accuracy, completeness or timeliness of the data displayed (including data received from Google), and we are not responsible for decisions, changes or delays by Google (including the outcome and timing of Google API verification), Shopify, WordPress.org, WooCommerce, or third-party plugins installed on your site, such as Yoast SEO or Rank Math.

9.3. We may perform maintenance and updates, and add, change or discontinue features, with reasonable notice where possible.

10. Limitation of liability

10.1. Subject to non-waivable law, we shall not be liable for indirect, consequential, special or incidental damage, including loss of data, profit or goodwill.

10.2. Our aggregate liability for any cause related to the service shall not exceed the amount you actually paid for Scayla in the three months preceding the event.

10.3. This limitation does not apply to liability under privacy protection law for infringement of privacy or a data breach, and does not exempt us from liability for bodily injury, wilful misconduct, or any liability that cannot be limited by law.

11. Indemnity

11.1. You undertake to indemnify us, subject to our demand and to law, for reasonable damage caused by your breach of these terms or misuse of the service; limited to damage arising directly from the breach, and not applying to damage caused by us.

12. Suspension and termination

12.1. We may suspend, restrict or terminate your access in the event of a breach, misuse, or a legal requirement; with notice where possible.

12.2. You may stop using the service at any time: removing the app on Shopify, or disconnecting the site and removing the plugin on WordPress. Upon termination, data deletion will be performed in accordance with the privacy policy.

13. Changes to the terms

13.1. We may update these terms. Reasonable notice will be given for a material change, and where necessary we will ask for renewed consent. Continued use after a non-material change may be deemed acceptance. There is no retroactive application.

14. Third-party services

14.1. The service relies on Shopify (for Shopify stores), WordPress.org and WooCommerce (for WordPress sites), an external payment provider for billing outside Shopify, Google (Cloud/Vertex plus Search Console/Analytics/Business Profile APIs), OpenAI (for measurement only) and Cloudflare. These are subject to their operators’ terms and policies; we are not responsible for their availability or actions.

14.2. Data may be stored and processed on third-party servers outside Israel, as detailed in the privacy policy.

15. Cookies

15.1. The service uses primarily strictly necessary technical cookies. There are no advertising cookies. The WordPress plugin sets no cookies at all. Details are in the privacy policy.

16. Accessibility

16.1. We work to make the service accessible in accordance with the Israeli Equal Rights for Persons with Disabilities (Service Accessibility Adjustments) Regulations, 2013. Accessibility coordinator: Lior Zabari · [email protected]. The full accessibility statement is available on the accessibility page.

17. Disputes and first contact

17.1. For any complaint or dispute we ask that you contact us first at [email protected], and we will endeavour to resolve it within a reasonable time. This does not derogate from your right to approach any competent authority or the courts.

18. Force majeure

18.1. We shall not be liable for delay or non-performance due to circumstances beyond our reasonable control (war, emergency, communications or power failures, cloud or provider failure, cyber attack, regulatory change, natural disaster or pandemic).

19. Governing law and jurisdiction

19.1. The laws of the State of Israel apply exclusively. Jurisdiction lies with the competent courts in Israel.

20. General provisions

20.1. Severability, waiver, assignment (we may assign in the context of a change of control, merger or sale; you may assign with our prior written consent), entire agreement (these terms plus the privacy policy constitute the full agreement), and headings for convenience only. The Hebrew version is the binding text.

21. Contact

Service operator: Lior Zabari Ltd., company number 516967395 (website: mrmake.co.il) Email: [email protected]